A genuine country sound straight outta Norway! Brushing down their country attire for a fresh outing are Norwegians, Country Heroes, and their brand new single ‘Factory Blues’. With the band having formed in 2014, and one full album (‘Southern Insecurity’) behind them, Country Heroes issue first single, ‘Factory Blues’, from their upcoming sophomore album ‘Honky Tonk Tears’. By focusing on the blue collar sector of workers, the factory theme reminds of a 70s era when such labour was in high demand and probably at its peak, especially in terms of output. In addition, country music pretty much dominated the (UK) airwaves during said period, and this is where the ‘Factory Blues’ of the Country Heroes is most reminiscent of, despite hailing from the southern plains of Norway. With a miniscule rock edge to the country guitars, ‘Factory Blues’ is a fairly detailed overview of a typical working week where banter can fly between workers, cigarettes and coffee are consumed and, of course, hard work being the main, and toughest part of all. But it remains the anticipation of the end of the working week where one is working to live rather than living to work as it’s all about hitting the (honky tonks) bars and going out dancing. All of these details are expertly handled by Country Heroes, who maintain a steady rhythm throughout, with wonderful narration from vocalist Jørund Vålandsmyr who is never overpowering yet manages to capture your attention with considerable ease. Lap up these ‘Factory Blues’ from 9 to 5 because there is much promise to come from this country band.