Hello Saferide is the alias Annika Norlin prefers to use when the creative thought processes demand an English interpretation rather than her mother tongue of Swedish. Interesting as the inner workings of these creative thought processes might be as to why Hello Saferide lends itself to English text is one for Annika Norlin alone. Once the opening bars of ‘I Forgot About Songs’ starts up, nearly introducing OMD’s ‘Enola Gay’, all such thoughts are instantly forgotten. It’s the static, droning sound and fragile vocal of this opening song that is instantaneous in its appeal, as it slowly edges itself away from the brink by revealing the things in life that matter, but somehow became lost in translation. ‘The Fox, The Hunter and Hello Saferide’ is understated in its execution by utilising the barest of instrumentation, applied with the lightest of brushstrokes and providing a lo-fi feel overall. The songs themselves appear to be reflecting a (personal) journey, and one that is looking back (‘Dad Told Me’), beautifully relayed through bouts of happiness and deep regret during the sublime ‘Berlin’ and cascading tears of the equally moving ‘Raspberry Lips’. The pitter-patter rhythm of ‘Hey Ho’ picks up a gradual momentum of subtle electronics and ever so faint distorted guitar that gives the impression of a lengthy sigh such is its apparent regret of opportunities missed. ‘Rocky’ reveals a pent up and misunderstood narrative that is dressed up in a folk arrangement, before ‘This Body’ paves the way for a choir of vocals which strikes a chord deep within. ‘The Fox, The Hunter and Hello Saferide’ is a lo-fi masterpiece reflecting on the various interactions of personal relationships that should find a safe refuge with all those having undergone similar experiences. Miss this album at your peril!