After lying low on the recording front since the last full length offering that was ‘Big Mama’s Daughter’ in 2007, Cherry Casino & The Gamblers resurface with a collection of songs that marks their return in style. By producing a largely predominant rhythm and blues sound with elements of rock ‘n’ roll and swing picked at will and added to the mix when required, ‘Cherry Sings Hi-No-Love’ eases into its stride and never hesitates for a moment such is its confident manner when it comes to its musicianship. The inner contents, however, are slightly more fragile, dealing with the frustrations of unrequited love and unfilled desires, but there is also reason to believe as the likes of ‘Just One Look’ and ‘Happy Daddy’ reveals. Before tackling the more delicate relationship issues, ‘Cherry Sings Hi-No-Love’ begins exuberantly with ‘Let’s Have A Crazy Ball’ as it lives up to its title as Cherry Casino & The Gamblers let loose on the dance floor in swinging fashion and greatly supplemented with a saxophone to help belt out its driving rhythm. ‘A Kiss From You’ reflects the skilled musicianship at the heart of this band as their efforts characterize the narrative to great effect via some excellent guitar work and glimpses of sax once more. The songs throughout remain brief, but this works to Cherry & The Gamblers advantage in terms of getting their messages across musically and lyrically as the songs are direct and without any fuss as depicted by the happy-go-lucky nature of ‘Breakfast’, which is about as happy as one can be during such an early hour. There are ballads to be had as well that demonstrate the strengths of Cherry’s vocal as depicted by the gorgeous qualities of ‘Don’t Let Them Know’, finding The Gamblers’ frontman cutting a forlorn figure, only to be halted in your tracks the next moment with the stunning ‘Just One Look’. Other creative efforts find Cherry & The Gamblers getting into character and revealing their humorous side during ‘Kiss Me’ that borrows a trick or two from Gene Vincent and the Blue Caps with backing vocals letting out the occasional holler in support of their bandleader. In fact, ‘Cherry Sings Hi-No-Love’ runs the full range of emotions as there is a resilient side to this album with ‘I’ll Find A New Love’ picking itself up and dusting itself down after a particularly unsavoury relationship. Full bodied in its creative makeup and outlook when it comes to the ups and downs of the issues concerning relationships, but at the same time maintaining an awareness that never takes itself too seriously, it looks like Cherry Casino & The Gamblers have scored another winning run to add to their tally with latest album ‘Cherry Sings Hi-No-Love’.